Notes on building, shipping, and selling software.
Opinionated playbooks, teardowns and lessons from live engagements. Written by the people actually doing the work. No buzzwords, no thought-leadership fluff.
More from the team
Design systems for small teams (without the overhead)
Start with 10 components, not 200. A lean, opinionated approach to design systems that actually gets used.
5 automations that pay back in under 60 days
The unsexy, high-ROI workflows we install on nearly every client in the first two weeks. No AI agent required.
Why we rebuild storefronts on Next.js (and when we don’t)
Our default stack for modern commerce, what it unlocks in revenue — and the exact point where Shopify's theme engine still wins.
Mobile-first isn’t enough — offline-first is
Lessons from shipping an offline-first app to 400 technicians in basements, warehouses, and elevators — where your server doesn't exist.
Treat growth like a product, not a campaign
Campaigns end. Products compound. How the best growth teams borrow from product — and build engines that keep growing.