Notes on building, shipping, and selling software.
Opinionated playbooks, teardowns and lessons from live engagements. Written by the people actually doing the work. No buzzwords, no thought-leadership fluff.
More from the team
Generative AI for e-commerce: 7 high-ROI use cases beyond product descriptions
Past the AI product description hype: seven generative AI use cases we actually ship into stores, with the metrics each one moves and the order to attack them in.
Building an AI shopping assistant with RAG: a practical, production-ready guide
Past the chatbot demo: how to design, build and run a real AI shopping assistant on your catalog and policies. The architecture, the failure modes, and the evals that keep it from embarrassing your brand.
Shopify vs headless commerce in 2026: how to choose without regretting it
Shopify, headless, Hydrogen, composable — the choices have multiplied since 2023. Here's the framework we use to pick the right architecture for a store, and the migration plan when you outgrow your current one.
E-commerce SEO in the age of AI search: ranking on Google, ChatGPT and Perplexity
Google traffic is changing, AI Overviews are eating the SERP, and ChatGPT, Perplexity and Claude are returning your products in answers. Here's how to rank in all of them — without rebuilding your SEO from scratch.
The Core Web Vitals checklist for Shopify stores in 2026
INP replaced FID, mobile thresholds got harder, and your apps are still the biggest reason your store is slow. The exact checklist we run on Shopify stores doing $2M+ in GMV.