Shopify commerce
Lumen
A headless Shopify storefront with content-driven merchandising and a 5× faster checkout.
- Client
- Lumen Studio
- Industry
- E-commerce
- Year
- 2024
- Services
- Shopify & CommerceProduct DesignGrowth & Performance
Lumen
+41%
Conversion lift
1.1s
LCP
+68%
Mobile revenue
The challenge
Lumen's legacy Shopify theme couldn't keep up with their content strategy, and mobile conversion had been flat for a full year.
Our approach
- 01
Rebuilt the storefront headless on Next.js + Shopify Hydrogen with edge rendering and ISR.
- 02
Launched a new design system with motion-led product storytelling across PLP and PDP.
- 03
Instrumented the funnel end-to-end and ran 14 CRO experiments against revenue.
Outcome
Lumen shipped a buttery-fast headless storefront, lifted conversion by 41% and tripled their editorial output — without leaving the Shopify ecosystem.
Your story next?
We can ship this for you.
If your project lives in the same neighborhood, we should talk. 30 minutes, no pitch deck.