Campaigns end. Products compound.
The best growth outputs are reusable systems: a content engine, an acquisition playbook, an LTV model. Not one-off pushes.
Pick one metric per channel
Top-of-funnel metrics lie. Pick one revenue-linked metric per channel and hold it over a quarter.
Weekly experiment logs
Write down every bet, every result, every learning. Growth compounds when the team remembers.
Tie it to the data layer
If you can’t trust your numbers, you can’t trust your strategy. Clean data first, fancy dashboards later.