Headless isn’t a silver bullet
Most stores don’t need headless. But when you need speed, content and custom merchandising, the platform’s limits start hurting revenue.
Our default stack
Next.js, TypeScript, Tailwind, a headless commerce backend (Shopify, Medusa or commercetools), and a content CMS (Sanity or Contentful).
What you gain
- Sub-second page loads
- Full control over UX
- Editorial velocity your theme couldn’t match
What you lose
- Some theme-based ecosystem tools
- A bit of complexity around previews and caching
When we don’t rebuild
If you’re under $1M GMV with a small team — stay on the theme. The ROI comes once content, conversion and brand start compounding.